February 2024 Event to Focus on the Art and Science of Portraying Aspects of Color — Diverse Hues and Human Features — in Film, TV, Animation, and Gaming
WHITE PLAINS, N.Y. — Nov. 1, 2023 — SMPTE®, the home of media professionals, technologists, and engineers, today announced that on Feb. 6-7, 2024, at the beginning of Black History Month, the Society will host its inaugural Power of Color Symposium at Clark Atlanta University in Atlanta, Georgia. With its unique focus on people of color, the Power of Color Symposium will bring together established and emerging experts, artists, technicians, engineers, and other leaders from the film, television, animation, and gaming industries to discuss advances in designing, capturing, and delivering the full breadth and depth of tone, texture, and vibrancy seen in global humanity.
The two-day event will feature topics such as the importance of representation; cross-cultural communication as it pertains to viewing skin tones; the art of representation; scientific and technical tools for skin tones, color tones, hair textures, hues, and makeup; SMPTE Rapid Industry Solutions (RIS) Color Management and color workflows from camera lens to screen; and the future of representation within the field.
“SMPTE has long been known for its color bars, and now the Society is exploring the power of color to raise the bar for accurate, equitable, and inclusive visual representation across media and entertainment,” said Michele Wright, director of business development and outreach at SMPTE and chair of the Power of Color Symposium. “There is code in color — skin tones and hues, eye color, hair texture — and value in culture, both of which can help to convey the essence of a person or character and what they represent. Connecting people and diverse communities to explore the creative, technical, and even cultural and sociological aspects of effective color representation, this inaugural symposium brings further depth and dimension to the Society’s annual conferences and events, in turn speaking to the needs and interests of media professionals around the globe.”
Through in-person and online panel discussions, sessions, and hands-on workshops, SMPTE’s Power of Color Symposium will amplify the voices, insights, and foresight of industry leaders and change agents committed to exploring and expanding topics, conversations, and techniques that advance the power of effective color representation throughout the media and entertainment industry and across a multitude of ethnicities and cultures.
“For anyone dedicated to the craft of storytelling — the stories of people and humanity — the Power of Color Symposium is an important opportunity to exchange ideas, acquire knowledge, build critical skills, and form valuable connections,” said Brian Bentley, associate dean, Arts & Sciences, at Clark Atlanta University, which recently became the first HBCU (Historically Black Colleges and Universities) with a SMPTE Student Chapter. “We’re proud to host this remarkable event and to support SMPTE, and creatives and technologists everywhere, in raising the bar for color and representation in moving pictures.”
“While we’ve seen progress worldwide with respect to diversity and representation in media, it’s also clear that we still have a long way to go and must build on those successes — learn from experienced professionals across lighting, makeup, animation, visual effects, and other fields to understand what matters, and why,” said Renard T. Jenkins, SMPTE president. “The Power of Color Symposium offers access to a wealth of knowledge, delivered by a fantastic lineup of industry professionals, and participants will come away with a better understanding of both the technical and creative considerations associated with achieving accurate visual representation that resonates with viewers. It’s going to be a dynamic two days of learning, dialog, and connection.”
Further information about the Power of Color Symposium is available here. More information about SMPTE is online at smpte.org.
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About SMPTE®
SMPTE is the global society of media professionals, technologists, and engineers working in the digital entertainment industry. The Society fosters a diverse and engaged membership from both the technology and creative communities, delivering vast educational offerings, technical conferences, and exhibitions, the SMPTE Motion Imaging Journal, and access to a rich network of colleagues essential to their career success. As an internationally recognized standards organization, SMPTE also provides a vital technical framework of engineering standards and guidelines that allow the seamless creation, management, and delivery of media for art, entertainment, and education worldwide.
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